XR4mark
XR4mark applies the latest scientific and technological approaches in analyzing consumer behavior, improving marketing strategy and training employees.
Our approach is based on the application of a combination of immersive technologies (VR, AR, XR) and various biosensors.
Data collection is possible in real and virtual environments.
Services
Eye Tracking and Analysis of Emotional Reactions: Our eye tracking technology provides a deeper understanding of how consumers view and experience your products in real time. By combining this technology with the analysis of emotional reactions, we help you identify the key moments that influence customer decisions, improving the user experience and optimizing product design.
Virtual product testing – consumer behavior analysis: we provide the ability to test products in a simulated environment, which allows for a detailed analysis of consumer behavior. Through interactive experiences, you can observe how users react to different aspects of the product, including design, functionality and usability.
Virtual Business Tours: Enable your customers and partners to explore your company in a new, innovative way. Through virtual tours, visitors can walk through your business premises, facilities and key areas of your company, gaining a deeper understanding of your business and how it works, all from the comfort of their home or office.
Education and training for employees: We develop customized educational programs for employees, using virtual and augmented reality technologies. These trainings allow employees to acquire practical knowledge and skills in a simulated but realistic environment, thus increasing their efficiency and productivity. Our approach to training guarantees that your teams will be well prepared for daily challenges and future professional development.
Our team
Our team consists of domestic and international experts with more than 20 years of experience in the agri-food sector.